Research Paper Report on Comparative Study of Consumers Satisfaction in Two Retail Stores
Presented By: Presented To: Beant Kaur Baba Farid College of Mgt. and Tech. Cont. No. 9855101962 Deon (Bathinda) E-mail. Beantbrar919@gmail.com
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Consumer satisfaction is concerned with evaluative responses to the usage and consumption of products and services. In contrast, only limited study has been devoted to satisfaction and dissatisfaction with other aspects of the marketing system, notably retailing establishments. This paper develops a conceptualization of retail satisfaction and reports a recent empirical study for a large conventional department store. Results relative to the components of retail satisfaction and its relationship to product satisfaction are presented. For the collection of the data structured interview method was used. The study was analyzed by used Bar Charts.
COMPARATIVE STUDY OF CONSUMER SATISFACTION IN RETAIL STORES
Consumer satisfaction is the important concept in business because happy consumers are those most likely to place repeat orders and explore the full range of services offered. Consumer satisfaction is the extent to which consumers are happy with the products or services provided by a business. Consumer: A consumer is a person or group of people that are the final users of products generated within a social system. An individual who buys products or services for personal use and not for manufacture or resale Consumer satisfaction: Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet customer expectation. Customer satisfaction is defined as the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services exceeds specified satisfaction goals. Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers’ expectations. Satisfaction is a result of a product related experience and reflects the overall opinion of a consumer’s experience with the product’s performance. Satisfaction can influence post-purchase/post-experience actions.
Big Bazaar: Big Bazaar is a chain of shopping malls in India currently with 31 outlets, owned by the Pantaloon Group. The idea was pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd. The idea from the very beginning was to make Big Bazaar very comfortable for the Indian customer. There are 214 stores across 90 cities and towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections. Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail. Its slogan is "Is se sasta aur accha kahin nahi!" Innovations
Wednesday Bazaar: Big Bazaar introduced the Wednesday Bazaar concept and promoted it as “Hafte Ka Sabse Sasta Din.” Sabse Sasta Din: Big Bazaar introduced the concept of "Sabse Sasta Din". Idea was to simply create a day in a...
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