Arrow Case Study

Topics: Marketing, Project management, Motivation Pages: 3 (379 words) Published: July 13, 2014
Jake Wright

7/6/14

HW #2

QUESTION 1: Please complete the following Table by filling in the missing numbers.

| |TRANSACTIONAL |RELATIONSHIP |TOTAL | |VA PRODUCT SALES |$ 284.50 |$1158.50 |$1443 | |B&S PRODUCT SALES |$293 |$574 |$867 | |TOTAL |$577.50 |$1732.50 |$2310 |

QUESTION 2: How much is Arrow’s GROSS MARGIN before the Express Proposal? (Please show how you calculate it) Is it higher than the goal of 15%?

Gross margins on BAS products 20-25%, assume 22.5% for calcs

Gross margins on VA products 10-15%, assume 12.5% for calcs

|BAS Product |22.50% |$867 | | |VA Product |12.50% |$1,443 | | | | | | | |BAS Product | | | | |22.50% | | | | |$867 | | | | | | | | | | | | | | |VA Product | | | | |12.50%...
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