Introduction to E-Business and E-Commerce Management

Pages: 11 (951 words) Published: October 10, 2013
Slide 1.1

Chapter 1
Introduction to E-Business
and E-Commerce

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.2

Learning Outcomes
• Define the meaning and scope of e-business and
e-commerce and their different elements
• Summarize the main reasons for adoption of
e-commerce and e-business and barriers that
may restrict adoption
• Outline the ongoing business challenges of
managing e-business and e-commerce in an
organization.
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.3

Figure 1.1

Google circa 1998

Source: Wayback machine archive: http://web.archive.org/web/19981111183552/google.stanford.edu David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.4

Impact on Traditional Business
 Changed

business models
 New approaches to business
 New methods of communication
 Security risks

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.5

Difference between Ecommerce and E-business
 Electronic

Commerce (E-commerce)

 All electronic information exchange

between organizations and their
stakeholders
 Can be financial and non-financial
 Pre sale, sale, post sale

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.6

Buy-side vs. Sell-side ecommerce
 Buy-side
 Transaction to procure resources needed by

organization from suppliers.


Sell-side E-commerce
 Transactions involved with selling organization

products to customers

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.7

Figure 1.2

The distinction between buy-side and sell-side e-commerce
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.8

Difference between Ecommerce and E-business
 Electronic

Business (E-business)

 Transformation of business process through use of

information and communication technologies (ICTs).
 Information exchange with stakeholders and
 Information systems etc used within an organization.

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.9

Figure 1.3

Three definitions of the relationship between e-commerce and e-business David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.10

Figure 1.4

The relationship between intranets, extranets and the Internet David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.11

Types of Sell-side E-commerce



Transactional Sites
Service Oriented, relationship building sites
Brand building sites
Portal, publisher, media sites
Social Networks



Examples…







David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.12

Digital Marketing
Management and execution of electronic media such as
web, email, interactive tv, and wireless media in conjunction with digital data about customer characteristics and behavior  A type of sell-side e-commerce


Use online channels to build and develop relationship with
customers
 6 Digital Media Channels


 SEM
 Online PR
 Online Partnerships

 Interactive advertising
 Opt-in email marketing
 Social Media Marketing

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.13

Figure 1.6

Online and offline communications techniques for e-commerce
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

Slide 1.14

Business or Consumer Models of Ecommerce transactions...
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